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Teleport Research: What Customers Want
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What Customers Want Media 2010

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A product of interviews conducted by WTA with senior decision-makers for teleport and satellite customers in the media and entertainment sector, the report explores the thinking process of key buyers in North America and Europe as they are likely to affect their purchases of services and technology from teleport operators and their space segment partners.

According to the report, the biggest challenge facing the media & entertainment buyer in North America and Europe is staying on top of technology change with an aging infrastructure and flat budgets, with switching broadcast infrastructure to high definition a close second. Change is on the horizon, according to respondents. Nearly three-quarters expect their total transmission requirements to increase and only one quarter expect to be using the same mix of transmission paths in two years. In addition, a solid majority of buyers are interested in having service providers enter their value chain and take responsibility for multiple aspects of contribution and distribution.

What Customers Want: Media & Entertainment is the first in an annual series.
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