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World Teleport Association Publishes New Report on Customer Preferences

Tuesday, March 16, 2010   (0 Comments)
Posted by: Randall Barney
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WTA Press Releases

World Teleport Association Publishes New Report on Customer Preferences in the Media and Entertainment Sector

Report provides insight into the buying preferences, issues and priorities of teleport customers in the media and entertainment sector

(New York City, March 16, 2010) – The World Teleport Association announced today the release of a new report, What Customers Want. A product of interviews conducted by WTA with senior decision-makers for teleport and satellite customers in the media and entertainment sector, the report explores the thinking process of key buyers in North America and Europe as they are likely to affect their purchases of services and technology from teleport operators and their space segment partners.

According to the report, the biggest challenge facing the media & entertainment buyer in North America and Europe is staying on top of technology change with an aging infrastructure and flat budgets, with switching broadcast infrastructure to high definition a close second. Change is on the horizon, according to respondents. Nearly three-quarters expect their total transmission requirements to increase and only one quarter expect to be using the same mix of transmission paths in two years. In addition, a solid majority of buyers are interested in having service providers enter their value chain and take responsibility for multiple aspects of contribution and distribution.

WTA Executive Director Robert Bell, notes, "The flexibility of satellite may become even more valuable as the media and entertainment industry continues to struggle with unprecedented change. That bodes well for teleport operators who can deliver the gains in efficiency and new capabilities that their customers so badly need.”

What Customers Want is available free to WTA members from the World Teleport Association Web site. Non-members may purchase a copy of the report from the site as well. WTA will provide a free copy of the report to accredited members of the press.

About World Teleport Association
WTA is dedicated to advocating for the interests of teleport operators in the global telecommunications market and promoting excellence in teleport business practice, technology and operations. Companies that do business with teleports also find that WTA is the best investment they can make to open new channels to the industry. More information is available at

For more information, please contact:
Orly Konig Lopez
240-425-3283 (mobile)

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