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News & Press: Press Release

WTA to release new report - What Customers Want 2011 - on June 28

Thursday, June 16, 2011   (0 Comments)
Posted by: Orly Konig-Lopez
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What Customers Want is WTA’s annual project that explores customer attitudes, needs, concerns, buying preferences, and expectations of teleport and satellite service customers. The results of the project give WTA’s members a better understanding of what their customers need and how those needs can best be met.

In 2010, WTA focused on the media & entertainment market. The 2011 report, which will be released on June 28, focuses on the enterprise market, covering retail, hospitality, transportation, corporate and institutional networks, education, and the specialized sub-markets of resource extraction and maritime.

Have You Read What Customers Want 2010?
WTA's first installment in the What Customers Want focused on the media and entertainment industry and explored the thinking process of key buyers in North America and Europe as they are likely to affect their purchases of services and technology from teleport operators and their space segment partners.  More

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