RRsat’s Services Give Nearly 2 Million Israelis Access to MTV Israel
RE'EM, Israel – February 4, 2011 –RRsat Global Communications Network Ltd. (NASDAQ: RRST), a leading provider of comprehensive content management and global distribution services to the television and radio broadcasting industries announced today that it has begun working with Ananey Communications to provide playout and distribution services for the localized MTV Israel channel. This service is in addition to the already existing playout and distribution services provided to Ananey Communications, which operates localized Comedy Central and Nickelodeon services in Israel under license on behalf of MTV Networks International.
RRsat is responsible for the playout of MTV Israel, uplink to the YES direct-to-home (DTH) satellite TV platform with 1.5 million viewers and for the fiber delivery to the Israeli cable provider HOT with 900,000 viewers. The new channel will provide its target youth audience with international music and entertainment series such as Jersey Shore, The Hard Times of RJ Berger, Punk’d and Pimp My Ride.
The playout services being provided by RRsat include archiving and backup, audio and video editing, re-encoding, dubbing, subtitle insertion, graphic overlay, QC. .
"We are thrilled to be involved with granting Israelis access to the MTV’s exciting content,” said Lior Rival, Vice President, Sales and Marketing of RRsat. " MTV Israel joins the more than 130 TV channels being played out from RRsat Playout Center’s state-of-the-art automated, high capacity, 24/7 facility including Fashion TV, KidsCo, BollywoodHD, BABY TV, BABY First TV, and more.”