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News & Press: Member News

SatBroadcasting™: Metadata Matters—What You Need To Know...

Wednesday, July 8, 2015   (0 Comments)
Posted by: SatMagazine
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Metadata-rich streams enable additional advertising revenue as consumers’ viewing habits change.This new advertising revenue is needed to offset losses from traditional advertising that are the result of declining, traditional TV viewership. 

Read the full story at satmagazine.com


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