RR Media and Harmonic Team Up
Friday, September 12, 2014
Posted by: Randall Barney
RR Media and Harmonic Team Up To Explore Next Generation Virtual Media Management and Delivery Solution
Will allow RR Media to offer fully virtual end-to-end, managed and cost- effective media services
Airport City Business Park, Israel - 12 September, 2014 - RR Media (NASDAQ: RRST), a leading provider of global digital media services to the broadcast industry, and Harmonic, the worldwide leader in video delivery infrastructure, have teamed up to offer next generation end- to-end converged media management and delivery services for broadcast and online media applications. This will utilize RR Media's infrastructure including media centers, networks, data centers and teleports and Harmonic's exciting, new VOS platform, enabling operations such as channel playout, media processing, file transcoding and content delivery over a fully virtualized IT environment.
The collaboration will allow RR Media to develop new service models that meet the rapidly changing requirements of global media customers due to the continuous proliferation of screens, demand for richer viewer experiences and the vital need for better content monetization.
RR Media closely collaborates with key players to serve the broadcast industry as they look to the future for new ways to drive and benefit customers with the convergence of online video and broadcast media.
Ziv Mor, CTO & VP Business Development, RR Media, sees this as the next step in RR Media's evolution: "Moving from dedicated hardware infrastructure to more software and cloud-based solutions is the logical progression for RR Media as technology matures. Working with Harmonic puts us in the unique position to adopt next-generation virtualization technologies, allowing us to rapidly move to more regions and work for customers with more complex requirements."
"Being able to scale up quickly, offer content preparation, playout and distribution to any screen, anywhere in the world, means we can truly support our customers that operate in multiple territories and are looking for a simple, end-to-end solution. Our core business focus is enabling customers to focus on their needs, and by creating such flexible, software-based solutions we are making it easier for our customers to enhance their business."
Tom Lattie, Vice President, Product Management, Harmonic, adds: "We have worked with RR Media (RRsat) for over 10 years now, and with this additional partnership we believe we will be taking both our businesses to the next level by presenting joint managed services. Having listened to the industry and looked into what was required for broadcasters and content owners, we chose this model, which will meet the needs of many of our customers." - Read More>>