Measat’s HD Platform Reaches 40
Tuesday, June 18, 2013
Kuala Lumpur, 18 June 2013 – MEASAT Satellite Systems Sdn. Bhd. ("MEASAT”) announced today an agreement with Encompass Digital Media ("Encompass”) for the distribution of the latest offerings from A+E Networks’ SEA venture - Lifetime® and H2™. Both the channels are owned by A+E Networks and will be made available in HD across Asia via the MEASAT-3/3a video neighbourhood.
"Our relationship with A+E Networks continues to expand and at Encompass, we’re committed to creating the best quality of experience for their audience. As we previously predicted would happen, Asian audiences are beginning to demand HD as standard,” said Deepakjit Singh, Managing Director, Asia, Encompass Digital Media. "Our facilities are built to offer a fully redundant, HD/SD/3D-capable architecture which serves as a non-stop broadcast hub for clients like Lifetime Television and H2 as they seek to expand their services and reach their audiences in more meaningful ways.”
"MEASAT is glad to partner with Encompass on the distribution of Lifetime and H2, which brings to 40 the number of channels on the MEASAT HD platform,” said Jarod Lopez, Vice President, Broadcast Sales, MEASAT. "These new deals are indicative of the continuing strong demand for quality HD channels across the region.”
In addition, Encompass signed on for additional capacity on MEASAT-3a to address the growing demand for HD channel distribution in Asia.
The 91.5E orbital slot is currently supported by the co-located MEASAT-3 and MEASAT-3a satellites. Capacity at this slot will be expanded over the next two (2) years with the launch of MEASAT-3b in Q1 2014 and MEASAT-3c in Q3 2015.