(New York, NY, September 24, 2012) – The World Teleport Association today released a new white paper, Teleports in a Gigabit World, exploring how the continuing evolution of the Ka-band market and the technology race for gigabit throughput in C- and Ku-band are most likely to affect service providers. Based on interviews with senior executives of teleport, satellite and media companies, the report examines threats and potential opportunities and offers advice on what service providers can do today to defend against the downside as well as seize the upside.
High throughput satellite (HTS), a term coined in 2007 by research firm NSR, has pretty much been synonymous with the Ka-band of frequencies. But innovations in modem technology and satellite architecture are taking HTS mainstream, with big implications for the delivery of services to customers in media, government, military, oil & gas, mining, maritime and other markets.
WTA Executive Director and report author Robert Bell said, "In the short-term, service providers will implement HTS technologies as customer contracts renew and satellite leases come due. They will naturally include HTS in the options they offer to customers, and some customers will take the plunge. But those near-term opportunities should not blind service providers to the revolutionary impact of HTS on their business and the entire industry. Entry into the Gigabit World may be the biggest transition in the history of satellite.”
The report also lays out a specific steps providers should take to position their companies for the future:
Bet on Change. In both the short and long terms, HTS will create winners and losers in the market, and service providers need to think through what it takes to be on the winning side.
Prepare to Sell New Applications to New Customers. If the prophets of HTS revolution are correct, the satellite services business may well see its best growth opportunities in completely new lines of business. That is a major challenge to any company. You will need to stay alert to opportunities that might have seemed absurd in the past. They may still be absurd now, but they might just be a door opening to a new market.
Prepare to Compete with New Players. As HTS continues to evolve, satellite service providers are likely to compete with companies they have never faced before. Succeeding in these markets may require teleport operators to do something they have typically shied away from: investing in their own proprietary solutions. And creating your own technology solutions may require very different skills in business analysis, planning and operations.
Teleports in a Gigabit World is available free to WTA members from the World Teleport Association website. Non-members may purchase a copy of the report from the site. WTA will provide a free copy of the report to accredited members of the press.
About World Teleport Association Since 1985, the World Teleport Association (www.worldteleport.org) has focused on improving the business of satellite communications from the ground up. At the core of its membership are the world's most innovative operators of teleports, from independents to multinationals, niche service providers to global carriers. WTA is dedicated to advocating for the interests of teleport operators in the global telecommunications market and promoting excellence in teleport business practice, technology and operations.