Industry Dialogue Themes 2015
New Themes for IBC
How Will UltraHD Evolve for Service Providers?
UltraHD has rapidly evolved from a transmission provider’s dream to a market reality, propelled by TV manufacturers and, most recently, the decision of big media players like Netflix and DIRECTV to offer UltraHD programming. It has been a transmission provider’s dream because of the much higher bandwidth requirements, even assuming advances in compression technology. It has been a broadcaster’s headache, because it is another advance in screen resolution that benefits everybody except the content provider, who must buy another costly upgrade to the production and distribution plant with no ability to recoup the expense through higher revenues. Given these market dynamics, how will UltraHD change the technology, operations and business outlook of teleport operators and other managed service providers over the next five years?
What Impact Will the Success of HTS Have on Your Business?
The research firm NSR recently predicted that high-throughput satellite capacity “will play a critical role in unlocking new markets for the satellite industry.” It noted that most operators have jumped into Ka-Band GEO-HTS and are adding tens of gigabits every year, even before any of the proposed LEO-HTS systems move off the drawing board. For managed service providers, this is potentially a once-in-a-lifetime change to the marketplace, with disruptive impact on the positive and negative sides to established business models. What impact do you expect the accelerating success of HTS to have on your business in the next three years?
What is the Mobile Play for Teleports?
Today’s technology advances are offering satellite service customers alternatives to space communications, whether it is bonded cellular for broadcast contribution or voice and data networking over terrestrial broadband. Service providers are responding by seeking out new niches where satellite offers an enduring competitive advantage. One of the biggest is the business of things that move over the ground, across water or through the air. Ironically, the very advances that are undermining some traditional satellite applications are also creating demand for ever-greater levels of connectivity wherever people or machines travel. How can managed service providers best seize the opportunities created by connectivity demand to trucks, buses, trains, ships and airplanes?
Envisioning the Teleport of Tomorrow
The teleport business model has proven its flexibility over decades of changing markets. Once a simple uplink facility, the teleport has become a data center, an outsourced operator of complex network services, and a provider of proprietary hosted services from mobile switching to entertainment for cruise line passengers. Its facilities, technologies and the skills of its employees have morphed with the market. What are the trends and market pressures today, from market saturation to virtualization, that will shape the teleport of tomorrow? What will next generation of teleport look like?
Providing the Total Customer Solution
Customers purchasing satellite and hybrid communications solutions are increasingly seeking – not a capability or service – but a solution to their problem. The problem may be a complex video contribution challenge or expanding a mobile network and balancing traffic across diverse markets. It may be a requirement to optimize expensive satellite bandwidth across hundreds of vessels worldwide. Whatever the problem, both customer and service provider benefit most from a total solution, in which the service provider manages the complexity and delivers high quality of service. What are the elements of a total solution in your markets, and how does your company work to provide them? What lessons can you share about the challenges and opportunities?
Understanding Your Customer’s Business
In the teleport sector, most applications require a high degree of customization to deliver results that satisfy customers and generate profits. This requires not only technology and operational expertise but a deep understanding of the customer’s business and markets. What are the most important things for service and technology providers to understand about their customers? How do they apply that knowledge to meeting customer needs and tackling new challenges? How many of the lessons learned can apply to the next customer?
Technologies That Create Opportunities
Teleport and satellite operators rely on vendors to develop and commercialize technologies that open up new opportunities, from bandwidth optimization and content management to mobility and complex network management. What technologies are in development or early adoption that offer substantial competitive advantages to their adopters? What gaps exist that enterprising technology companies should be filling?
What Does Outstanding Quality of Service Look Like?
In a services business, nothing matters more than the customer’s perception of the quality of service. That perception is composed of many elements: technical requirements and SLAs but also flexibility, responsiveness and the ability to be proactive. How does providers of complex services and technology see their offerings through customers’ eyes and ensure high quality in every part of their experience?
Videos will be streamed on the WTA website for a full year following the event and promoted to WTA members, teleport and satellite customers and the trade press.
Contact WTA to schedule an interview and discuss topics you would like to address.
Sponsorship of an Executive Dialogue Series Theme is available. Contact WTA Membership Director, Randall Barney, email@example.com, +1 212-825-0218+1 212-825-0218 ext 104
For questions or to schedule an interview, please contact WTA Membership Director Randall Barney at firstname.lastname@example.org, +1 212-825-0218+1 212-825-0218 ext 104