Industry Dialogue Themes 2015
Providing the Total Customer Solution
Customers purchasing satellite and hybrid communications solutions are increasingly seeking – not a capability or service – but a solution to their problem. The problem may be a complex video contribution challenge or expanding a mobile network and balancing traffic across diverse markets. It may be a requirement to optimize expensive satellite bandwidth across hundreds of vessels worldwide. Whatever the problem, both customer and service provider benefit most from a total solution, in which the service provider manages the complexity and delivers high quality of service. What are the elements of a total solution in your markets, and how does your company work to provide them? What lessons can you share about the challenges and opportunities?
Understanding Your Customer’s Business
In the teleport sector, most applications require a high degree of customization to deliver results that satisfy customers and generate profits. This requires not only technology and operational expertise but a deep understanding of the customer’s business and markets. What are the most important things for service and technology providers to understand about their customers? How do they apply that knowledge to meeting customer needs and tackling new challenges? How many of the lessons learned can apply to the next customer?
Technologies That Create Opportunities
Teleport and satellite operators rely on vendors to develop and commercialize technologies that open up new opportunities, from bandwidth optimization and content management to mobility and complex network management. What technologies are in development or early adoption that offer substantial competitive advantages to their adopters? What gaps exist that enterprising technology companies should be filling?
What Does Outstanding Quality of Service Look Like?
In a services business, nothing matters more than the customer’s perception of the quality of service. That perception is composed of many elements: technical requirements and SLAs but also flexibility, responsiveness and the ability to be proactive. How does providers of complex services and technology see their offerings through customers’ eyes and ensure high quality in every part of their experience?
Videos will be streamed on the WTA website for a full year following the event and promoted to WTAmembers, teleport and satellite customers and the trade press. All interviews will be provided to CABSAT for selected playout on their site as well.
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